Coors Light
We've all got a mountain to climb.
It might be writing a screenplay, working out the courage to ask someone out or even you know, climbing a literal mountain. Coors Light's mountain happens to be brewing the world's most refreshing beer. A beer that tastes mighty fine indeed when cracked open as a reward for whatever challenge you just conquered.
My Climb. My Story.
Some stories you can't make up.
We created an online content series of documentary films that follows real people and tells their amazing stories as they get ready to tackle the biggest challenges of their lives.
Climb On in 360
360º video for mobile and VR.
We sent virtual reality kits to thousands of bars across the country and gave people a chance to experience firsthand what it feels like to surf the world's biggest waves at Ship Stern Bluff in Tasmania , kayak down Class 5 rapids at Behana Gorge in Wooroonoran National Park in Queensland and zoom down a steep mountain on a bike in Cairns, rewarding everyone's experience with an actual frosty Coors Light at the end.